Debenhams Site Details

Debenhams  Perfect Presents Delivered Direct From Britains favourite department store

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    About Debenhams

    Debenhams is Britain's favourite department store. With 102 stores across the UK and Republic of Ireland, a home shopping catalogue and a ground-breaking website, we are committed to offering our customers greater value, a wider choice and excellent service across every area in which we trade.

    We have continued to develop our unique mix of exclusive own brands including 'Designers at Debenhams', international brands and concessions. According to recent independent research carried out by Verdict, we have increased our share of the UK department store market to over 13 per cent.

    Customer's appetite for designer brands continues to grow. Our 'Designers at Debenhams' ranges offer aspirational merchandise at affordable prices. These ranges now offer even better value for money, and have an increasingly high profile throughout our stores.
    We currently have over 26 designer brands, including J by Jasper Conran, Pearce II Fionda by Ren Pearce and Andrew Fionda, Philip Treacy, BDL by Ben de Lisi, Lulu Guiness, and G by Maria Grachvogel. We aim to make these existing brands bigger, whilst continuing to introduce new designer brands.
    The largest recent designer launch was ROCHA.John Rocha. This Dublin-based, internationally acclaimed designer is distinctive for his innovative use of textiles and embellishment. Other new 'Designers at Debenhams' are John Richmond, who has designed a collection of womenswear called JOHN, Anna Scholz, who has launched a range of womenswear from sizes 12-26. Janet Reger has created a lingerie collection, Reger by Janet Reger, and we have a nightwear collection by Abe Hamilton, The Celebrity underwear range, modelled and endorsed by Caprice, is in 60 stores. Jasper Conran's range of childrenswear launched in Spring 2000, 'junior j', is to be greatly expanded.
    Jane Asher has launched a range of cookware for our Homeware department. All these designer collections are exclusive to Debenhams.

    In total, Debenhams sells over 500 international brands. We are the UK's number one retailer of many international brands, including Estée Lauder, Clinique and Clarins; Meyer, Portmeirion and Viners-Oneida; Ben Sherman; Playtex and Lepel. Recently introduced brands include Kickers, Ted Baker Endurance and Morgan.

    The gift business has grown substantially across the store. We are maximising the forecast growth in gifts and board games to make Debenhams the destination for Christmas gift shopping. In line with our strategy, our gift range will comprise own brands, international brands and designer brands. Key products areas for gifts are technical gadgets and our brands, Equipment. We also offer the international brands e.f.x, Oregon Scientific, and the cult Micro Scooter. We will be expanding the home and cosmetics gift offer and introducing new product areas. This unique combination of own brands, exclusive designer ranges and premium international brands offers our customers unrivalled choice under one virtual roof.


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